Hi!

TLDR;

If you’re here for a good time, not a long time:

• I help companies articulate who they are, and why people should care.

• I help brands figure out how they should exist in the world through a cultural lens. And what that existence might look like on a billboard, a website or an Instagram caption.

• I call myself a brand strategist and cultural analyst.

If you’re comfortable and still curious:

Take a deep breath.

Sit up straight.

Drop your shoulders away from your ears.

Release your tongue from the roof of your mouth.

Better, right?

Let’s get into it.

I follow my curiosity into the murky depths of why the world is the way it is. I analyze the data, connect cultural dots, and weave it all into a story.

After all, storytelling is the unit of human understanding. 

A Balancing Act

If brand is my long-term partner, wellness is my lover. 

Whether teaching rooftop yoga classes at my agency, taking holistic nutrition courses between projects, or helping wellness brands connect with their audience - having a mix of wellness and brand on my proverbial plate is my favourite way to work. Each elevates the other.

Global and Local

I live in Toronto, but similar to wellness, I keep Barcelona as my lover. 

Especially when it is -30°C in TO. While most clients are in Toronto, I’ve worked on projects in New York, London, California and Amsterdam. Having a global perspective and a strong internet connection allows me to work with clients worldwide without feeling like we’re time zones apart. 

Leaving a Mark

The Spanish word for “brand” is “marca” - rooted in the Germanic “mark” or “trace”.  This has always resonated with me. At my core, I help people create the mark they want to leave in the world.

Ready to Make Your Mark? Let’s chat.

P.S. If you want to know more, here’s what I’m doing Right Now.